Marketing Strategies for Auto Repair Shops

Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately —  “inbound” marketing, or creating content — blogs, social…

Lauren Fix, The Car Coach, in the auto repair shop

There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition,…

Frank Chandler Auto Care

We’re always on the lookout for interesting repair shop owners and operators to interview, and anyone who knows Frank Leutz knows he fits the bill, and breaks the mold. Leutz (above, in fedora) is the owner of Desert Car Care in Chandler, Arizona,  which just won “Small Business of the Year” via the Chandler Chamber…

automotive repair industry trends

Today, the Auto Care Association hosted a fascinating teleforum on the auto care industry called “Top Business Challenges for 2016 and How to Solve Them” with the following panelists: John Washbish, MAAP, President & CEO, Aftermarket Auto Parts Alliance, Inc. Mark Seng, MAAP, Global Aftermarket Practice Leader, IHS Automotive Malcolm Sissmore, Sales Director, Delphi Products &…