auto repair shop management

Helps Automotive Service Centers Align with Today’s Online Consumers Feb 7, 2017 – Cambridge, Mass. — Today, Openbay, the online marketplace for auto repair, announces a suite of subscription services for automotive-service centers to address challenges of acquiring and retaining customers. While today’s consumers are increasingly buying products and services online, the auto-care industry hasn’t…

Marketing Strategies for Auto Repair Shops

Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately —  “inbound” marketing, or creating content — blogs, social…

Increase Customer Loyalty Auto Repair Shops Openbay

For small businesses, customer loyalty is everything — the holy grail. Want to know why your auto-repair business’ customers aren’t returning? The prevailing service center owner/operator sentiment might be that disloyal, wandering-gypsy customers are only looking for lower prices over quality. But we surveyed customers who weren’t 100% happy with their automotive service providers, and the…

Arto's Service Station Watertown MA Openbay Recommended Service Provider

Arto Dermovsesian has been with Openbay since the company’s early days, and his shop, Arto’s Service Station, is an Openbay Recommended Repair Shop that has been around for 17 years. We dropped in at Arto’s, which is in a prime location in Watertown, MA, near plenty of foot traffic, to learn more about about Dermovsesian’s business and his experience working with…

Lauren Fix, The Car Coach, in the auto repair shop

There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition,…

Journey of 1,000 miles begins with one step, Chinese Proverb

The Auto Care Association‘s Young Auto Care Network Group, also known as YANG and its Automotive Warehouse distributors Association, AWDA, are wisely paving the way for future leaders in the industry. Its “Next Step” program hosted a scholarship for ten young (under 40) auto-care professionals to join its inaugural YANG Spring Leadership Days (SLD). The focus was…

how to make money in auto repair - Secrets to this Small Business Success

Bonded Transmission & Auto Repair is a family business that’s been around for 55 years and has been nationally recognized as an efficient, successful business. The shop isn’t located in a high-traffic area, and it doesn’t offer the lowest prices. Bonded’s commitment to customer service and delivering top-notch work is what has earned the business…