Across the spectrum of autonomous vehicles, vehicles designated for ride sharing and car sharing, and vehicles for personal and business use, one of the most common ownership responsibilities is vehicle maintenance and repair. Most vehicle owners do not look forward to these services, viewing them as an inconvenience or lost time. Any delay at the…

Marketing Strategies for Auto Repair Shops

Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately —  “inbound” marketing, or creating content — blogs, social…