FOR IMMEDIATE RELEASE
Openbay Aligns Auto Care Businesses With Millennial Buying Habits, Introduces
New Automotive Service Professional Mobile App for Android
Next generation auto-care businesses in alignment with today’s consumer buying behavior gain a significant competitive advantage
CAMBRIDGE, MA, June 5, 2017 – Openbay, an award-winning online marketplace for consumer auto repair and provider of SaaS based software for the auto care industry announces the release of Openbay ASP, a new Android mobile app for Automotive Service Professionals.
According to the U.S. Census Bureau, the largest generation in U.S. history is upon us with more than 90-million Millennials of age to own and operate a motor vehicle (born between 1980 – 2000). This modern consumer has grown up in the digital age and has become accustomed to rapid changes in technology platforms than any prior generation. Advances in mobile technology have led to transformative behavioral changes in the way today’s consumer approaches a purchasing decision. Smartphones play a big role in this change. These devices deliver unlimited and quick access to product and service information, customer reviews, the ability to communicate directly with a retailer, and the convenience of executing a purchase in a matter of seconds.
New online services are becoming the fabric of the Millennial’s daily routine. They are setting the standard for how commerce should be conducted in today’s digital age. How businesses interact with consumers, provide instant and personalized responses during the pre- and post-shopping experience, and deliver high quality service is the new normal.
Next-generation auto care businesses adopting new and innovative online services that naturally weave their way into the natural routine and buying habits of the modern consumer have a significant competitive advantage.
Openbay is one of several innovative and industry-leading companies that offer auto care businesses a marketplace and subscription services to align themselves with the modern consumer’s buying habits and meet expectations of immediate gratification and convenience.
Openbay ASP allows automotive service professionals to:
- receive real-time notifications from on-line consumers in need of repair and service and consumers with connected cars
- receive detailed information on service requests; type of vehicle / VIN, list of requested services or problem, diagnostic information, and notes from consumer
- respond with near real-time service quotations
- manage service appointments
- improve communication and trust by exchanging photos and videos during service
- answer questions about service via private communication; text, email
- provide consumers with real-time updates on their vehicle during service
- notify consumer when service is complete and vehicle is ready for pickup
- process consumer service payments on a mobile device
- access to the Openbay marketplace to increase opportunity to grow revenue
“We have grown our customer base and top-line revenue using Openbay. The Openbay ASP app is simple to use and allows us to respond immediately to inbound customer inquiries for service quotes and questions,” said Kevin Chow, owner of Chow’s Automotive in San Francisco, CA. “Openbay ASP is one of the tools we rely on daily to deliver a great customer experience and align the way we communicate with online consumers.”
“In order for auto care businesses to keep up with this transformative change in consumer behavior and better position themselves for growth in local markets, they need to team with technology partners with domain experience to meet the demands and expectations of the Millennial,” said Rob Infantino, CEO and Founder of Openbay.
Openbay ASP Availability
Openbay ASP is a free product for automotive service professionals with an approved Openbay account. Openbay ASP is available immediately for download:
* Note: The Openbay marketplace supports mechanical repair and maintenance services. Openbay does not offer collision or auto-body services.
Openbay is an online marketplace and SaaS software company transforming the auto-repair experience for consumers, and the way that automotive service providers acquire and service customers. Openbay is headquartered in Cambridge, MA, is privately held, and its investors include Stage 1 Ventures, Boston Seed Capital, GV (formerly Google Ventures), a16z seed, and several individual investors. Openbay holds an A+ rating from the Better Business Bureau.
Connecting with Openbay:
Openbay, OpenbayConnect, OpenbayASP, and Openbay logos are either trademarks or registered trademarks of Openbay, Inc. Other company and product names may be trademarks of their respective owners.