Open Bay Service Provider Resources
Written for automotive service businesses. Part II of a Multi-Part series. Openbay is a subscription service platform and an online marketplace that should be in your customer acquisition toolbox. What makes Openbay unique is that it focuses on delivering a frictionless and pain free end-to-end experience to online consumers in search of automotive repair and…
Written for automotive service businesses. Part I of a Multi-Part series. Openbay is a subscription service platform and an online marketplace that should be in your customer acquisition toolbox. What makes Openbay unique is that it focuses on delivering a frictionless and pain free end-to-end experience to online consumers in search of automotive repair and…
When it comes to shopping for auto repair and maintenance services, today’s consumer turns to online search to become educated; Google, Bing, yahoo, etc. Their findings and how the business interacts online ultimately influence their decision on a business to deliver the automotive service. It’s critical for businesses to have the necessary tools and resources to…
Openbay recently updated its direct deposit platform. Action is required for those Automotive Service Providers that signed up to receive electronic payments. If you have yet to sign up for Direct Deposit, please sign up right away. Openbay will soon be charging a fee to process payment via company check. If you have already updated…
These days, we’re all tethered to our smart phones, and many of us don’t purchase a good or service – online or in-store – without reading peer reviews. In one study, 82% of shoppers say they “consult their phones [for reviews on] a purchase they’re about to make inside a store.” If 82% of people consult reviews…
Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately — “inbound” marketing, or creating content — blogs, social…
Are you looking for an easier way to bring customers into your auto repair shop? These days, customers want quotes instantly, and they don’t have time to call around from shop to shop. Likewise, many shop owners are tired of wasting time on the phone, generating quotes for someone who may never come in. It’s important…
Service providers are sometimes so busy managing the comings and goings and fixings of vehicles that it’s easy to forget what a pain in the neck it can be to be on the other side, as a vehicle owner. Not only are they without a car or truck for hours to days on end, but they’re…
Here’s the second part in our series about increasing customer loyalty in auto-repair shops. Customers often spend hundreds of dollars at their auto-repair shops, and if you’re smart, you’ll keep that in mind with every interaction. Car repair and maintenance isn’t where most people would put their money, if they had a choice. If you can…
For small businesses, customer loyalty is everything — the holy grail. Want to know why your auto-repair business’ customers aren’t returning? The prevailing service center owner/operator sentiment might be that disloyal, wandering-gypsy customers are only looking for lower prices over quality. But we surveyed customers who weren’t 100% happy with their automotive service providers, and the…
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