Marketing Strategies for Auto Repair Shops

Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately —  “inbound” marketing, or creating content — blogs, social…

bring in more customers to auto repair shop

Are you looking for an easier way to bring customers into your auto repair shop? These days, customers want quotes instantly, and they don’t have time to call around from shop to shop. Likewise, many shop owners are tired of wasting time on the phone, generating quotes for someone who may never come in. It’s important…

customer-loyalty

Here’s the second part in our series about increasing customer loyalty in auto-repair shops. Customers often spend hundreds of dollars at their auto-repair shops, and if you’re smart, you’ll keep that in mind with every interaction. Car repair and maintenance isn’t where most people would put their money, if they had a choice. If you can…

Increase Customer Loyalty Auto Repair Shops Openbay

For small businesses, customer loyalty is everything — the holy grail. Want to know why your auto-repair business’ customers aren’t returning? The prevailing service center owner/operator sentiment might be that disloyal, wandering-gypsy customers are only looking for lower prices over quality. But we surveyed customers who weren’t 100% happy with their automotive service providers, and the…

Meet EricTheCarGuy YouTube Monterey Grand Prix Ferrari Pennzoil

Here’s EricTheCarGuy at the Ferrari garage at the Monterey Grand Prix. Image courtesy of EricTheCarGuy. If you’ve ever sought assistance online in repairing your own car, or have searched for exactly what an auto repair entails, odds are you’ve come across EricTheCarGuy. This automotive technician-turned-YouTube star has racked up more subscribers than there are people living…

Arto's Service Station Watertown MA Openbay Recommended Service Provider

Arto Dermovsesian has been with Openbay since the company’s early days, and his shop, Arto’s Service Station, is an Openbay Recommended Repair Shop that has been around for 17 years. We dropped in at Arto’s, which is in a prime location in Watertown, MA, near plenty of foot traffic, to learn more about about Dermovsesian’s business and his experience working with…

Lauren Fix, The Car Coach, in the auto repair shop

There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition,…

Journey of 1,000 miles begins with one step, Chinese Proverb

The Auto Care Association‘s Young Auto Care Network Group, also known as YANG and its Automotive Warehouse distributors Association, AWDA, are wisely paving the way for future leaders in the industry. Its “Next Step” program hosted a scholarship for ten young (under 40) auto-care professionals to join its inaugural YANG Spring Leadership Days (SLD). The focus was…