AI-driven applications are transforming the way automotive service businesses engage with online consumers. Forward thinking businesses having deployed AI are realizing an increase in service revenue as a result. Here’s why:  It’s official: artificial intelligence (AI) based applications are here to stay. It’s time to focus on the right applications that are proven to help…

“By identifying an opportunity to be more sustainable, and implementing a reasonable plan of action to accomplish it, companies achieve an authenticity that paid advertising can’t buy.” – Crystal Barnes, Senior Vice President of Global Responsibility & Sustainability at Nielsen ‘Going green’ and ‘auto repair’ aren’t typically found in the same sentence. But with global…

Barry Steinberg’s grandmother used to call him “plier fingers.” He was always taking something apart and putting it back together. Little did she know that her grandson would later go on to own four of the best tire and automotive service providers in the Boston area. Barry was working at a bar in a New…

It’s hard enough for small and large automotive service businesses alike to attract, hire, promote, fire and enforce protocol with techs and mechanics in their shops. Whether you’re looking to hire an entry level technician or a Master Certified Automobile Technician, the complications are amplified in our current economy, where qualified candidates are harder and…

In 10 Years, Your Buyers Will Be From Gen Z. Will You Be Ready? We are all familiar with Baby Boomers, Millennials, Gen Xers and Gen Yers, but how much do we know about the latest Gen Z? The Pew Research Center began studying the largest generation, Millennials, in 2009. Ten years later, researchers saw…

OPENBAY LAUNCHES INDUSTRY-FIRST ARTIFICIAL INTELLIGENCE POWERED AUTOMOTIVE SERVICE ADVISOR FOR AUTOMOTIVE SERVICE BUSINESSES Openbay Otis personalizes interactions and automates communication between automotive service provider and vehicle owner CAMBRIDGE, MA, April 16, 2019 — Openbay, the award-winning and industry leading marketplace for automotive services and provider of SaaS solutions for the automotive aftermarket, today announced the…

We’ve heard all the adages about millennials before. They’re entitled. They constantly need praise in order to be motivated. They whine about wanting to work remotely. They switch jobs too often. They live in their parents’ basements and can’t stand on their own two feet. Their lives take place as much online as they do…