In 10 Years, Your Buyers Will Be From Gen Z. Will You Be Ready? We are all familiar with Baby Boomers, Millennials, Gen Xers and Gen Yers, but how much do we know about the latest Gen Z? The Pew Research Center began studying the largest generation, Millennials, in 2009. Ten years later, researchers saw…

We’ve heard all the adages about millennials before. They’re entitled. They constantly need praise in order to be motivated. They whine about wanting to work remotely. They switch jobs too often. They live in their parents’ basements and can’t stand on their own two feet. Their lives take place as much online as they do…

NEWS  FOR IMMEDIATE RELEASE Openbay Aligns Auto Care Businesses With Millennial Buying Habits, Introduces New Automotive Service Professional Mobile App for Android Next generation auto-care businesses in alignment with today’s consumer buying behavior gain a significant competitive advantage CAMBRIDGE, MA, June 5, 2017 – Openbay, an award-winning online marketplace for consumer auto repair and provider of…

Shadetree Automotive Quick Facts Family owned and operated by the Lambert family since 1994 Single location in Layton, UT  Free shuttle service, free loaner cars, free 24 hr towing with repairs Keeping the Spirit of the Good Ol’ Days Alive A “Shadetree Mechanic” referred to your local Mr. Fix-It hobbyist who worked on family member’s,…

IMR Inc. and the Auto Care Factbook 2020 just released some staggering survey results that vehicle owners and repair shops need to know. Out of the 100,000 American households surveyed who own more than 170,000 vehicles, results show that approximately $24.9 billion in necessary repairs or maintenance are being purposefully delayed.  Players in the automotive aftermarket industry,…

AI-driven applications are transforming the way automotive service businesses engage with online consumers. Forward thinking businesses having deployed AI are realizing an increase in service revenue as a result. Here’s why:  It’s official: artificial intelligence (AI) based applications are here to stay. It’s time to focus on the right applications that are proven to help…