In 10 Years, Your Buyers Will Be From Gen Z. Will You Be Ready? We are all familiar with Baby Boomers, Millennials, Gen Xers and Gen Yers, but how much do we know about the latest Gen Z? The Pew Research Center began studying the largest generation, Millennials, in 2009. Ten years later, researchers saw…

We’ve heard all the adages about millennials before. They’re entitled. They constantly need praise in order to be motivated. They whine about wanting to work remotely. They switch jobs too often. They live in their parents’ basements and can’t stand on their own two feet. Their lives take place as much online as they do…

NEWS  FOR IMMEDIATE RELEASE Openbay Aligns Auto Care Businesses With Millennial Buying Habits, Introduces New Automotive Service Professional Mobile App for Android Next generation auto-care businesses in alignment with today’s consumer buying behavior gain a significant competitive advantage CAMBRIDGE, MA, June 5, 2017 – Openbay, an award-winning online marketplace for consumer auto repair and provider of…

How Tuffy Tire and Auto Uses Openbay Otis to Deliver a More Personalized Customer Experience In 1970, the first Tuffy Muffler shop opened in Detroit, MI. To keep up with the changing times, they’ve continued to change and evolve, expanding from just a muffler shop to a national full-service tire and auto center. What hasn’t…

Partnership to provide Artificial Intelligence (AI)-Powered Customer Engagement Tools in TireMaster family of products Meridian, Idaho (November 13, 2019) — ASA Automotive Systems, the industry leader in software for independent tire and auto service dealers, adds new technology to their suite of digital products with the announcement today of a partnership with Openbay, a company that…

Openbay Otis personalizes interactions and automates conversations between automotive service provider and website visitors Cambridge, MA (October 16, 2019) — Openbay, the award-winning marketplace for automotive services and provider of SaaS solutions for the automotive services industry, will demonstrate its newest customer engagement software, Openbay Otis, at SEMA. Openbay Otis is the industry’s first artificial…

Piercey Honda Location

Piercey Honda is a San Francisco Bay Area Honda Dealership located in Milpitas, CA, and part of the industry-leading Piercey Automotive Group. The Piercey team believes in delivering customer service excellence and knows that today’s online consumers are highly educated, transformed by ‘digital first’ Millennials entering the automotive dealership service market. Piercey Honda wanted to…

Texting for automotive service

Today’s consumers want to text, not call. It’s time for automotive service businesses to adapt. When faced with having to call customer service, it’s a safe bet that most people dread the prospect, or avoid it altogether. Companies have sought ways to better meet the demands of their customers in this regard, making their service…